Amplitude Growth Playbook
Product analytics for the digital era.
IPO
Yes
Strategy
Retention
The Spark
Spenser Skates built an Android app and wanted better insights than Google Analytics provided.
The Growth Engine
The Retention Playbook: Amplitude didn't just sell a tool; they sold a methodology. By focusing their entire marketing engine on 'Retention' as the only metric that matters, they differentiated themselves from 'vanity metric' competitors. Their tactical production of the 'Product Analytics Playbook' became a must-read for PMs, positioning Amplitude as the sophisticated choice for serious product teams who wanted to build long-term value, not just track clicks.