Marketing Playbooks

Perplexity

Consumer

Replacing the search engine with an answer engine.

Midjourney

Consumer

Creative exploration through AI.

OpenAI

SaaS

Benefits of AGI for all humanity.

Cursor

SaaS

The AI-first code editor.

Retell AI

SaaS

Conversational voice AI infrastructure.

ElevenLabs

SaaS

The most realistic AI audio platform.

Plaid

SaaS

Connect your bank account to any app.

Segment

SaaS

The customer data platform.

Amplitude

SaaS

Product analytics for the digital era.

Mixpanel

SaaS

Actions speak louder than page views.

Calendly

SaaS

Viral scheduling.

Gumroad

SaaS

Creators deserve to get paid.

Ghost

SaaS

Turn your audience into a business.

ConvertKit

SaaS

Email marketing for creators.

Teachable

SaaS

Share what you know.

Kajabi

SaaS

All-in-one business platform for creators.

Circle

SaaS

The community platform for creators.

Skool

SaaS

Community + Courses.

beehiiv

SaaS

The newsletter platform built by newsletter people.

Typeform

SaaS

Asking questions should be human.

Tally

SaaS

The simplest form builder.

Softr

SaaS

Build apps from Airtable/Google Sheets.

Glide

SaaS

Create an app from a Google Sheet.

Bubble

SaaS

Visual programming without limits.

FlutterFlow

SaaS

Build native mobile apps visually.

Make

SaaS

Visual automation for everything.

Copy.ai

SaaS

Writing marketing copy in seconds.

Jasper

SaaS

AI content platform for enterprise.

Synthesia

SaaS

AI video generation.

Descript

SaaS

Edit video by editing text.

Runway

SaaS

Everything you need to make anything you want.

Hugging Face

SaaS

The AI community building the future.

Stability AI

SaaS

AI by the people, for the people.

Character.ai

Consumer

Bringing characters to life.

Replit

SaaS

Browser based IDE.

Railway

SaaS

Infrastructure, demystified.

Supabase

SaaS

The Open Source Firebase Alternative.

PlanetScale

SaaS

The database for developers.

Clerk

SaaS

More than just authentication.

Resend

SaaS

Email for developers.

AWS

SaaS

Selling their own sawdust.

GitHub

SaaS

Social coding.

Docker

SaaS

Works on my machine.

DigitalOcean

SaaS

Simplicity in the cloud.

Cloudflare

SaaS

Building a better internet.

Auth0

SaaS

Identity for developers.

Postman

SaaS

API development for everyone.

Atlassian

SaaS

Unleashing the potential of every team.

Jira

SaaS

The issue tracker for agile teams.

Confluence

SaaS

Where knowledge lives.

Bitbucket

SaaS

Code collaboration for teams.

HashiCorp

SaaS

Cloud operating model.

GitLab

SaaS

The DevSecOps platform.

PagerDuty

SaaS

Digital operations management.

Datadog

SaaS

Monitoring for the cloud age.

New Relic

SaaS

Observability for everything.

Sentry

SaaS

Error tracking that helps developers code.

LaunchDarkly

SaaS

Feature management platform.

Netlify

SaaS

The fastest way to build the fastest sites.

Contentful

SaaS

Content infrastructure for digital teams.

Strapi

SaaS

Open source Node.js Headless CMS.

Sanity

SaaS

The platform for structured content.

Prismic

SaaS

Headless CMS for websites.

Storyblok

SaaS

Headless CMS with a visual editor.

Wix

SaaS

Create a website you're proud of.

Squarespace

SaaS

A website makes it real.

WordPress

SaaS

Democratizing publishing.

GoDaddy

SaaS

The world's largest domain registrar.

Namecheap

SaaS

Buy a domain name and host your website.

Lemon Squeezy

SaaS

Payments, tax, and subscriptions for SaaS.

Paddle

SaaS

The complete payments infrastructure for SaaS.

Fast

SaaS

The world's fastest checkout.

Bolt

SaaS

Lightning fast checkout.

Klarna

Consumer

Smoooth shopping.

Affirm

Consumer

Honest financial products.

Afterpay

Consumer

Shop now. Pay later.

Cash App

Consumer

The easiest way to send money.

Venmo

Consumer

Share payments.

Zelle

Consumer

This is how money moves.

Mint

Consumer

All your finances in one place.

YNAB

Consumer

You Need A Budget.

Wealthfront

Consumer

Invest for the long term.

Betterment

Consumer

A smart modern money manager.

Acorns

Consumer

Invest spare change.

eToro

Consumer

Social trading.

Public

Consumer

The investing social network.

Titan

Consumer

A hedge fund in your pocket.

Masterworks

Consumer

Invest in blue-chip art.

OpenSea

Consumer

The world's first and largest NFT marketplace.

Rarible

Consumer

Create, sell or collect digital items.

Ledger

Consumer

Secure your crypto assets.

Trezor

Consumer

The original hardware wallet.

Roblox

Consumer

Imagination platform.

Minecraft

Consumer

Digital Lego.

Fortnite

Consumer

The battle royale metaverse.

Unity

SaaS

Democratizing game development.

Unreal Engine

SaaS

Photorealism for everyone.

Epidemic Sound

Consumer

Soundtrack the internet.

Artlist

Consumer

Music and SFX for video creators.

Shutterstock

SaaS

Images for everything.

Unsplash

Consumer

Beautiful free photos.

ZoomInfo

SaaS

Hit your number.

LinkedIn Sales Navigator

SaaS

Target the right buyers.

Gong

SaaS

Revenue intelligence.

Outreach

SaaS

Sales execution platform.

Apollo.io

SaaS

Find and close your ideal customers.

Hunter

SaaS

Connect with anyone.

lemlist

SaaS

Personalize your cold outreach.

Instantly

SaaS

Scale your outreach.

Anthropic

SaaS

AI safety and research.

DeepMind

Research

Solving intelligence.

Mistral

SaaS

Generative AI.

Cohere

SaaS

Enterprise AI.

Tabnine

SaaS

AI code assistant.

Grammarly

Consumer

Great writing, simplified.

Duolingo

Consumer

Language learning for free.

Coursera

Consumer

World-class learning.

Udemy

Consumer

Learn anything.

MasterClass

Consumer

Learn from the best.

Khan Academy

Consumer

Free world-class education.

Quizlet

Consumer

Simple learning tools.

Chegg

Consumer

The student hub.

Headspace

Consumer

Meditation made simple.

Calm

Consumer

Sleep more. Stress less.

Whoop

Consumer

Unlock your performance.

Oura

Consumer

Health is a journey.

Peloton

Consumer

Together we go far.

Strava

Consumer

The social network for athletes.

MyFitnessPal

Consumer

Fitness starts with what you eat.

Ring

Consumer

Always home.

Nest

Consumer

The learning thermostat.

Sonos

Consumer

The wireless home sound system.

Roku

Consumer

TV Streaming.

Vizio

Consumer

Smart TVs for everyone.

GoPro

Consumer

Be a hero.

DJI

Consumer

The future of possible.

Anker

Consumer

Charge fast, live more.

Wyze

Consumer

Too good to be true.

Starlink

Consumer

Internet from space.

Tesla

Consumer

Accelerating the world's transition to sustainable energy.

Rivian

Consumer

Keep the world adventurous forever.

Lucid

Consumer

Dream ahead.

Polestar

Consumer

Pure progressive performance.

Waymo

Consumer

Most experienced driver.

comma.ai

Consumer

Make driving chill.

Anduril

Enterprise

Defense technology company.

Palantir

Enterprise

Foundational software of tomorrow.

SpaceX

Enterprise

Making humanity multiplanetary.

Flexport

Enterprise

Platform for global trade.

Convoy

Enterprise

Digital freight network.

Uber Freight

Enterprise

Haul together.

DoorDash

Consumer

Delivering good.

Instacart

Consumer

Groceries delivered in an hour.

Gopuff

Consumer

Daily essentials delivered in minutes.

HelloFresh

Consumer

Change the way you eat.

Blue Apron

Consumer

Better food, from scratch.

sweetgreen

Consumer

Connecting people to real food.

Chipotle

Consumer

Food with integrity.

Starbucks

Consumer

The third place.

Domino's

Consumer

The pizza delivery expert.

Cava

Consumer

Mediterranean culinary brand.

Liquid Death

Consumer

Murder your thirst.

Red Bull

Consumer

Gives you wings.

Gymshark

Consumer

Be a visionary.

Lululemon

Consumer

Yoga inspired athletic apparel.

Allbirds

Consumer

World's most comfortable shoe.

Warby Parker

Consumer

Eyewear with a purpose.

Casper

Consumer

The best bed for better sleep.

Dollar Shave Club

Consumer

Shave time. Shave money.

Hims & Hers

Consumer

Handsome health.

Ro

Consumer

Patient-centric healthcare.

Ritual

Consumer

The future of vitamins is clear.

Glossier

Consumer

Skin first. Makeup second.

Beauty Pie

Consumer

Luxury beauty at factory prices.

Casetify

Consumer

Show your colors.

PopSockets

Consumer

Get a grip.

dbrand

Consumer

It's not a product. It's a culture.

Discord

Consumer

Your place to talk.

Twitch

Consumer

Multiplayer entertainment.

OnlyFans

Consumer

Empowering creators.

Patreon

Consumer

Creativity over clicks.

Substack

Consumer

A new model for publishing.

Medium

Consumer

Where good ideas find you.

Mighty Networks

SaaS

Build a community you own.

Mailchimp

SaaS

Send better email.

Klaviyo

SaaS

Intelligent marketing automation.

Attentive

SaaS

Conversational commerce.

Postscript

SaaS

SMS marketing for Shopify.

Gorgias

SaaS

Customer service for ecommerce.

Intercom

SaaS

The engagement OS.

Drift

SaaS

Conversational marketing.

Loom

SaaS

Video messaging for work.

Airtable

SaaS

Low-code platform for building collaborative apps.

Notion

SaaS

One workspace. Every team.

Coda

SaaS

Enough of this sheet.

Zapier

SaaS

The easiest way to automate your work.

Webflow

SaaS

The modern way to build for the web.

Framer

SaaS

The internet is your canvas.

HubSpot

SaaS

Inbound marketing platform.

Salesforce

SaaS

The customer success platform.

Oracle

Enterprise

Integrated cloud applications and platform services.

SAP

Enterprise

The best run businesses run SAP.

ServiceNow

Enterprise

The world works with ServiceNow.

Workday

Enterprise

Finance, HR, and planning.

ADP

Enterprise

Always designing for people.

Intuit

SaaS

Powering prosperity.

Xero

SaaS

Beautiful accounting software.

Wave

SaaS

Free accounting for small businesses.

BILL

SaaS

Automate your finances.

Expensify

SaaS

Expense reports that don't suck.

Brex

Fintech

The corporate card for startups.

Ramp

Fintech

Spend less.

Mercury

Fintech

Banking for startups.

Stripe Atlas

SaaS

Incorporate your company.

Carta

SaaS

Ownership management.

DocuSign

SaaS

The global standard for eSignature.

LegalZoom

SaaS

Legal help is here.

Rocket Lawyer

SaaS

Legal made simple.

Ironclad

SaaS

Digital contracting platform.

Deel

SaaS

Hire anyone, anywhere.

Remote

SaaS

Global HR for modern companies.

Oyster

SaaS

The global employment platform.

Rippling

SaaS

Magically manage your people and devices.

Gusto

SaaS

People platform.

BambooHR

SaaS

HR software with heart.

Greenhouse

SaaS

Hiring software for people-first companies.

Lever

SaaS

Talent acquisition suite.

Ashby

SaaS

All-in-one recruiting.

Linear

SaaS

The method to build.

Height

SaaS

Project management for the AI era.

ClickUp

SaaS

One app to replace them all.

monday.com

SaaS

A platform to run your core work.

Asana

SaaS

Work, simplified.

Basecamp

SaaS

The all-in-one toolkit for working remotely.

Trello

SaaS

Trello helps teams move work forward.

Todoist

SaaS

Become focused, organized, and calm.

Things

SaaS

The award-winning personal task manager.

Superhuman

SaaS

The fastest email experience ever made.

Mailman

Consumer

Control when your email arrives.

HEY

Consumer

Email needs a do-over.

ProtonMail

Consumer

Secure email based in Switzerland.

Signal

Consumer

Speak freely.

Telegram

Consumer

A new era of messaging.

Discord Nitro

Consumer

Support Discord.

Slack

SaaS

Where work happens.

Microsoft Teams

SaaS

Meet, chat, call, and collaborate.

Zoom

SaaS

Video conferencing that works.

Google Meet

SaaS

Premium video meetings.

Figma

SaaS

The collaborative interface design tool.

Canva

SaaS

Design for everyone.

Adobe Creative Cloud

SaaS

Creativity for all.

Procreate

Consumer

Sketch, paint, create.

Spline

SaaS

3D design tool in the browser.

Blender

Consumer

Free and open source 3D creation suite.

Autodesk

Enterprise

Make anything.

Unity Ads

SaaS

Monetize your game.

AppLovin

SaaS

Grow your app.

ironSource

SaaS

Turning apps into businesses.

Roblox Ads

SaaS

Immersive ads.

Discord Marketing

SaaS

Community first marketing.

Reddit Ads

SaaS

Dive into anything.

TikTok Ads

SaaS

Don't make ads. Make TikToks.

Snapchat Ads

SaaS

Reach the mobile generation.

Pinterest Ads

SaaS

Inspiration to action.

Google Ads

SaaS

Be found.

Meta Ads

SaaS

Connect with customers.

Microsoft Advertising

SaaS

Reach a unique audience.

Amazon Ads

SaaS

Reach shoppers.

Apple Search Ads

SaaS

Be the first app seen.

Unity LevelPlay

SaaS

Maximize ad revenue.

Braze

SaaS

Customer engagement platform.

OneSignal

SaaS

Market leading push provider.

Customer.io

SaaS

Automated messaging platform.

ActiveCampaign

SaaS

Customer experience automation.

Pipedrive

SaaS

Sales CRM for small teams.

Zoho

SaaS

The operating system for business.

Freshworks

SaaS

Software that delights.

Zendesk

SaaS

Champions of customer service.

Salesloft

SaaS

Modern revenue workspace.

Clari

SaaS

Revenue operations platform.

People.ai

SaaS

Revenue intelligence.

6sense

SaaS

Account engagement platform.

Demandbase

SaaS

Go-to-market smarter.

Terminus

SaaS

ABM platform.

Qualified

SaaS

Pipeline generation platform.

Clearbit

SaaS

Data needed to grow.

Vercel

SaaS

The frontend cloud for modern frameworks.

Pendo

SaaS

Product experience platform.

FullStory

SaaS

Digital experience intelligence.

Hotjar

SaaS

Understand how users behave.

Sprinklr

SaaS

Unified CXM platform.

Stripe

SaaS

Financial infrastructure for the internet.

Airbnb

Consumer

Belong anywhere.

Shopify

SaaS

The commerce platform for everyone.

Uber

Consumer

Move the way you want.

Spotify

Media

Listening is everything.

Netflix

Media

Movies, TV shows, and more.

Robinhood

Fintech

Investing for everyone.

Bumble

Consumer

The dating app where women make the first move.

Bose

Hardware

Better sound through research.

Insta360

Hardware

Think bold.

Revolut

Fintech

One app, all things money.

Monzo

Fintech

Banking made easy.

Nubank

Fintech

The future is purple.

Wise

Fintech

Money without borders.

Snowflake

SaaS

The data cloud.

MongoDB

SaaS

The document database.

Render

SaaS

Cloud hosting for developers.

Valve

Gaming

Gaming and software distribution.

Loom

SaaS

Video messaging for work.

Suno

Consumer

Make music with AI.

Pika

Consumer

Idea to video.

Character.ai

Consumer

Who is talking?

Replika

Consumer

The AI companion who cares.

Otter.ai

SaaS

Your meeting assistant.

Fireflies.ai

SaaS

Automate your meeting notes.

Gong (Revenue)

SaaS

Unlock reality.

Salesforce Einstein

Enterprise

Smarter CRM.

HubSpot Breeze

SaaS

AI made easy.

Intercom Fin

SaaS

AI agent for support.

Klarna AI

Consumer

Shopping assistant.

Duolingo Max

Consumer

Supercharge your learning.

Khanmigo

Consumer

AI tutor for everyone.

Photomath

Consumer

Scan. Solve. Learn.

Meta Quest

Consumer

Defy reality.

Apple Vision Pro

Consumer

Spatial computing.

Ray-Ban Meta

Consumer

Smart glasses.

Humane AI Pin

Consumer

Screenless future.

Rabbit r1

Consumer

Your pocket companion.

Framework

Consumer

Fix consumer electronics.

Fairphone

Consumer

Designed to last.

reMarkable

Consumer

Better thinking. paper tablet.

Flipper Zero

Consumer

Multi-tool gadget for geeks.

Raspberry Pi

Consumer

Teach, learn, and make.

Arduino

Hardware

Open-source electronic prototyping.

Bambu Lab

Consumer

3D printing for everyone.

Prusa Research

Consumer

3D printers by Josef Prusa.

Creality

Consumer

Create reality.

Glowforge

Consumer

The 3D laser printer.

Cricut

Consumer

Together we make.

Shaper Origin

Hardware

Handheld CNC.

Festool

Hardware

Tools for the toughest demands.

Milwaukee Tool

Hardware

Nothing but heavy duty.

Ryobi

Hardware

Do more.

DeWalt

Hardware

Guaranteed tough.

Snap-on

Hardware

There is a difference.

Harbor Freight

Hardware

Quality tools at deepest discounts.

YETI

Consumer

Built for the wild.

Stanley 1913

Consumer

Built for life.

OXO

Consumer

Good grips.

Dyson

Consumer

Solving the problems others ignore.

Roomba (iRobot)

Consumer

Robots that make a difference.

simplehuman

Consumer

Tools for efficient living.

Kohler

Consumer

The bold look of Kohler.

TOTO

Consumer

Life anew.

Circular

Consumer

The smart ring for your health.

Ultrahuman

Consumer

Master your metabolism.

Fitbit

Consumer

Health & Fitness.

Apple Watch

Consumer

The ultimate device for a healthy life.

NordicTrack

Consumer

Experience personal training.

Tonal

Consumer

Personalized strength training.

ecobee

Consumer

Smart thermostats and home security.

SimpliSafe

Consumer

Home security without the contract.

eufy

Consumer

Smart home simplified.

Nanoleaf

Consumer

Smarter by design.

Philips Hue

Consumer

Personal wireless lighting.

August Home

Consumer

Smart locks for everyone.

Oatly

Consumables

The original oat milk.

Hydrow

Consumer

The live outdoor rower.

Mana

Consumables

Science-based food solution.

Jimmy Joy

Consumables

Plenny meals for a healthy life.

Enso Supergreens

Consumables

Organic supergreens for your gut.

Heights

Consumables

Better brain health.

Lucid Motors

Automotive

The future of luxury electric.