SAP Growth Playbook
The best run businesses run SAP.
Standard
Process
Strategy
Consulting
The Spark
Five former IBM engineers realized that multinational corporations needed a single, integrated system to manage finance, supply chain, and HR across borders.
The Growth Engine
The 'Consultant-as-a-Sales-Force' Multiplier & The 'Best-Practice' Standard: SAP tacticaly dominated the global 2000 by outsourcing their implementation to the Big Four (Accenture, Deloitte, etc.). Their growth engine is 'Partner Alignment'—since consultants make millions in fees implementing SAP, they become the platform's primary evangelists. By codifying 'The SAP Way' as the global standard for business processes, they forced companies to adapt their businesses to the software, creating an infrastructure moat that is so deep that most large companies would face systemic collapse if they tried to switch providers.