Deel Growth Playbook

Alex Bouaziz and Shuo Wang realized that hiring someone in a different country involved a web of local labor laws, tax codes, and currency issues that took weeks for a lawyer to solve.

The 'Speed-to-Hire' Compliance Moat & The Global 'Remote-Work' Tailwind: Deel tacticaly won by being the fastest at global onboarding. Their growth engine is 'The 5-Minute Contract'—handling everything from local compliance to payroll in one flow. By aggressively expanding their 'Employer of Record' (EOR) infrastructure faster than anyone else, they became the default choice during the 2020 remote-work explosion. Their growth relies on 'Capital Efficiency'—monetizing the 'Float' and currency exchange on cross-border payroll, allowing them to reinvest massive sums into hyper-growth marketing and acquisitions.