Glide Growth Playbook
Create an app from a Google Sheet.
Simplicity
Extreme
Strategy
Templates
The Spark
Everyone knows how to use a spreadsheet.
The Growth Engine
Spreadsheet-as-a-CMS: Glide tacticaly leveraged the world's most popular database—the Google Sheet. By allowing anyone who can use a spreadsheet to build a mobile app, they tapped into an enormous, underserved market of non-technical business owners. Their growth engine was fueled by 'Instant UI'—the magic of seeing your own data instantly transform into a beautiful app on your phone. This 'wow' moment led to high viral coefficients as users shared their creation with colleagues and clients.