Revolut Growth Playbook
One app, all things money.
Users
35M+
Strategy
Blitz
The Spark
Nikolay Storonsky was tired of being ripped off by banks every time he traveled—paying hidden 3% fees on every meal and hotel stay—and he wanted to build a 'Global Financial Super-App'.
The Growth Engine
The 'Interbank-Rate' Travel Hook & The 'Metal-Card' Social Status: Revolut tacticaly won by 'Winning the Traveler'. Their growth engine was the free multi-currency card that offered the real interbank exchange rate, making them the default choice for the European 'Digital Nomad' generation. By launching 'Premium' and 'Metal' subscription tiers with heavy physical cards, they turned a utility into a status symbol. Their expansion relies on 'The Super-App' features—launching Crypto, Stocks, and Stays within the same UI to own the entire financial lifecycle of the modern consumer.