Ramp Growth Playbook

Every other corporate card incentivized 'Spending More' to get points. Ramp realized that CFOs actually wanted to 'Spend Less' and save time.

The 'CFO-as-a-Hero' Incentives & Automated Cost-Cutting: Ramp tacticaly won by aligning their product with the buyer's worst fears. Their growth engine is 'The Savings Insight'—using AI to automatically find duplicate SaaS subscriptions and telling the user 'I can save you $5,000 this month'. By offering 1.5% cashback on everything without the 'Point' gimmick, they appealed to the rationalist CFO. Their expansion relies on 'The Total Spend Platform'—moving from just cards to Bill Pay and Travel, ensuring they capture the data of every single dollar that leaves the company's bank account.