Retell AI Growth Playbook
Conversational voice AI infrastructure.
Quality
Human-like
Strategy
Demos
The Spark
Building voice agents was hard. Latency and interruptions made them feel robotic.
The Growth Engine
The 'Proof of Quality' Demo: Retell focused on solving the hardest technical problem in voice AI: latency and natural turn-taking. They marketed this through 'impossible' demos—AI handling rapid-fire interruptions and nuances that previous voice bots failed at. These viral videos was highly tactical social proof that convinced enterprises their tech was ready for real production, not just a toy.