Midjourney Growth Playbook

David Holz wanted to unlock human creativity. He believed AI could be a bicycle for the mind.

Multiplayer Generative Art: By intentionally launching exclusively on Discord, Midjourney forced a 'social-first' creative process. Every prompt and resulting image was visible in public 'newbie' channels, creating a massive, real-time shared learning library. This tactical transparency allowed new users to copy-paste successful prompts instantly, dramatically lowering the learning curve and creating a community-driven viral engine where the 'output' of one user became the 'input' or inspiration for another.