Procreate Growth Playbook

The team at Savage Interactive saw that the iPad had the potential to be the 'Digital Canvas' artists had always dreamed of, but only if the software was built specifically for 'Touch' and the 'Apple Pencil' from day one.

The 'Hardware-Native' Performance Moat & The 'Time-Lapse' Social Proof: Procreate tacticaly won by refusing to go cross-platform. Their growth engine is 'The High-Velocity Social Export'—automatically recording every brushstroke as a 30-second time-lapse video that artists love to share on Instagram and TikTok. By sticking to a 'One-Time Purchase' model in an era of 'Subscription Fatigue,' they built a fanatical fan base. Their growth relies on 'Apple Keynote Status'—being the default demo app for every new iPad Pro, essentially receiving hundreds of millions in free marketing from Apple annually.