Uber Growth Playbook

Travis Kalanick and Garrett Camp couldn't find a taxi in Paris on a snowy night, and they thought: 'What if you could just tap a button and get a ride?'

The 'Uber-Black' Prestige Hook & The 'Network-Density' Monopoly: Uber tacticaly won by starting with 'Luxury'. Their growth engine was 'Uber Black'—targeting the high-end tech community in SF before moving to the mass-market 'UberX'. By flooding cities with driver incentives to ensure <5 minute wait times, they created a 'Convenience Addiction'. Their expansion relies on 'The Logistics Layer'—leveraging their driver network to dominate food delivery (Uber Eats) and freight, turning a ride-hailing app into the physical operating system of the world's cities.