Remote Growth Playbook
Global HR for modern companies.
Owned
Entity
Strategy
Infrastructure
The Spark
Job van der Voort (former VP of Product at GitLab) realized that most 'Global Hiring' tools were just middlemen re-selling other people's legal entities, leading to high fees and terrible support.
The Growth Engine
The 'Owned-Infrastructure' Moat & The 'Distributed-First' Authority: Remote tacticaly successfully differentiated by building their own legal entities in every country they serve. Their growth engine is 'Direct-to-Compliance'—cutting out the middleman to offer lower prices and better legal protection for the worker. By leveraging Job's reputation as a thought leader in 'Asynchronous Work,' they attracted high-status tech companies that value 'Quality' over 'Quick Hacks'. Their expansion relies on 'The Global HR API'—allowing other SaaS tools to build on top of their global legal network, creating a foundational infrastructure moat.