Stripe Atlas Growth Playbook
Incorporate your company.
Global
Access
Strategy
Lock-in
The Spark
Foreign founders were locked out of the global economy because incorporating a Delaware C-Corp and getting a US bank account was an expensive, 3-month legal nightmare.
The Growth Engine
The 'Foundational-Day' Customer Lock-in & Global Democratization: Stripe Atlas tacticaly won by capturing the customer at 'Line Zero' of their code. Their growth engine is 'The Frictionless Incorporation'—handling legal, tax, and banking for a $500 flat fee. By being the ones who 'Birth' the company, they ensure that the startup's default payment processor is Stripe for the next 10 years. Their expansion relies on 'The Community Moat'—providing access to a private forum of the world's best founders, making Atlas not just a legal tool, but a membership into the global elite tech ecosystem.