Khan Academy Growth Playbook

Sal Khan was tutoring his cousin remotely.

The 'Atomic Learning' SEO Moat: Khan Academy tacticaly won by breaking down the world's most difficult subjects into searchable, 5-minute video bites. Their growth engine is 'Intent-Based Capture'—being the first result when a student googles 'how to do quadratic equations' at 11 PM. By offering world-class education for free, they removed all friction from the learning process, creating a massive, loyal user base that views the platform as a public utility. This ubiquitous presence in the search results for every STEM topic ensures a constant, organic inflow of new students globally.