Snowflake Growth Playbook

The founders realized that legacy data warehouses were broken because they were tied to 'On-Prem' hardware—making it impossible to scale 'Compute' and 'Storage' separately in the cloud.

The 'Separation-of-Powers' Cloud Moat & The 'Consumption-Based' Pricing: Snowflake tacticaly won by 'Building for the Cloud-Native Era'. Their growth engine was the ability to scale compute up for a 1-hour query and then shut it down, saving enterprises millions. By launching 'Data Sharing'—allowing companies to share live data sets without moving the files—they created a powerful B2B network effect. Their expansion relies on 'The Data Cloud'—becoming the central hub where AI, apps, and analytics all meet.