Epidemic Sound Growth Playbook
Soundtrack the internet.
Rights
Owned
Strategy
YouTubers
The Spark
Copyright strikes were killing YouTube channels.
The Growth Engine
Vertical Rights Ownership: Epidemic Sound tacticaly solved the 'Copyright Nightmare' of the creator economy. By owning 100% of the rights to the music they produce, they can offer a 'Strike-Free Guarantee' that traditional labels cannot match. Their growth engine is 'Content Integration'—becoming the soundtrack for the world's top YouTubers. Every time a creator uses an Epidemic track, it serves as a silent ad for the service, driving other makers to seek the same aesthetic and legal peace of mind.