OnlyFans Growth Playbook

Creators on Instagram and Twitter couldn't monetize their 'Not-Safe-For-Work' or adult content without being shadowbanned. They needed a secure, direct-to-fan paywall.

Social Traffic Arbitrage & The 'Link-in-Bio' Funnel: OnlyFans tacticaly successfully became the monetization layer for Instagram and Twitter. Their growth engine is 'The Creator Multiplier'—where high-profile models use their massive, free social following to drive high-intent traffic to a private, paid server. By offering an incredibly low barrier to entry and robust payment processing, they captured the world's top adult creators. Their growth is driven by 'Parasocial Monetization'—allowing fans to pay for the *illusion* of a direct relationship through DMs and tips, turning a content subscription into a high-margin personal interaction.