Quizlet Growth Playbook

Andrew Sutherland built a tool to ace his high school French test.

The 'Answer Key' UGC Flywheel: Quizlet tacticaly built one of the world's largest education sites by turning students into their content creators. Their growth engine is 'UGC SEO'—as students create flashcards for their specific textbooks and exams, they unwittingly create landing pages for every possible niche subject. When other students in the same class search for the answers, they land on Quizlet. This creates a self-reinforcing loop where the more students use it to study, the more 'Discoverable' the platform becomes for future classes, creating an unbeatable SEO moat.