Lever Growth Playbook
Talent acquisition suite.
Design
One Page
Strategy
Collab
The Spark
The founders saw that traditional ATS tools were built for 'Compliance' (tracking applicants), but modern hiring required a 'CRM' (proactively sourcing top talent).
The Growth Engine
The 'Collaboration-as-a-Feature' UX & The 'High-Touch' Sourcing Tool: Lever tacticaly won by making the ATS feel like a modern collaboration tool (Slack/Trello). Their growth engine is 'The Unified Pipeline'—bringing sourcing and tracking into a single view that the hiring manager (the person with the budget) actually likes to use. By focusing on 'DEI' (Diversity, Equity, and Inclusion) analytics and reporting, they appealed to the modern CEO's strategic goals. Their growth relies on 'The Candidate Experience'—optimizing the application flow to be so smooth that it increases the quality and volume of applicants for the brand.