Wix Growth Playbook
Create a website you're proud of.
Users
200M+
Strategy
Super Bowl
The Spark
Building a website was too hard for normal people.
The Growth Engine
Mass Market Brand Saturation: Wix used a tactical high-volume 'Brand Awareness' strategy to own the SMB market. By investing heavily in Super Bowl ads and high-production celebrity campaigns, they became the first word in 'I need a website'. Their growth engine was 'Template Proliferation'—providing thousands of specialized designs for every conceivable niche business, which reduced the 'Fear of a Blank Page' and drove millions of high-converting landing page visits.