Loom Growth Playbook

The founders realized that typing out detailed feedback or scheduling a live screen-share was a massive productivity sink. They wanted to make video 'as easy as text'.

The 'Instant-Ready' Technical Moat & The Collaborative Viral Loop: Loom tacticaly won by solving the 'Rendering Bottleneck'. Their growth engine is 'The Instant Link'—as soon as you stop recording, the video is ready to watch. By embedding a 'Sent with Loom' CTA on every video page, they turned every user communication into an acquisition channel. Their growth relies on 'Internal Social Proof'—as one employee uses it to explain a bug, the entire team experiences the friction-reduction and adopts it, driving massive bottoms-up organizational growth.