Insta360 Growth Playbook

JK Liu realized that traditional cameras were too limited by 'The Frame'—requiring the user to point the camera at the action, often missing the best moments because they weren't looking at the screen.

The 'Invisible-Selfie-Stick' Viral Hook & The 'Reframing-as-Editing' Standard: Insta360 tacticaly won by 'Solving the Angle Problem'. Their growth engine is 'The Invisible Selfie Stick'—a technology that automatically stitches out the mount, making every video look like it was shot by a professional drone. By empowering creators to 'Shoot First, Point Later,' they captured the extreme sports and travel influencer market. Their expansion relies on 'The AI-Editing' suite—automatically finding the best moments in a 360 clip, turning a complex technical task into a one-tap social post.