Sprinklr Growth Playbook

Ragy Thomas realized that major global brands were terrified by social media; they had hundreds of local accounts across 30+ countries with no way to control their brand voice or security.

The 'Global-Governance' Enterprise Moat & The 'Unified-CXM' Vision: Sprinklr tacticaly won by selling 'Peace of Mind' to the C-Suite. Their growth engine is 'The Governance Framework'—a complex system of permissions and approvals that ensures no rogue tweet ever leaves a corporate account. By building 30+ integrated modules (Listening, Care, Marketing, Sales), they became the only tool that could handle the scale of a Fortune 100. Their expansion relies on 'Strategic Consolidation'—convincing CMOs to kill 20 different 'Point Solutions' and move their entire customer experience onto one 'Unified' platform.