Copy.ai Growth Playbook
Writing marketing copy in seconds.
Growth
Twitter
Strategy
Public Demo
The Spark
GPT-3 was released. Paul Yacoubian saw it could write better headlines than most marketers.
The Growth Engine
The 'First-Mover' Viral Loop: Copy.ai was among the first to productize GPT-3, and they did it with a tactical 'demo-first' marketing strategy on Twitter. By allowing users to try the product without a signup and encouraging them to share the 'magical' output, they triggered a massive organic growth wave. Their 'Build in Public' approach on X (Twitter) led to a feedback loop where user requests were implemented in real-time, creating a community that felt like co-creators of the brand.