eToro Growth Playbook

Trading is lonely and hard.

The 'CopyTrader' Social Proof Engine: eToro tacticaly disrupted traditional brokerage by turning trading into a social game. Their growth engine was 'Verified Performance Sharing'—allowing anyone to see and automatically copy the trades of top-performing investors. This created a new class of 'Finance Influencers' within the platform, where top traders were incentivized to grow their 'Copier' base. This social network effect transformed individual trading into a community experience, driving massive organic user acquisition through shared wins and social competition.