Sanity Growth Playbook
The platform for structured content.
Custom
High
Strategy
Agency
The Spark
Built as an internal tool for a Norwegian agency.
The Growth Engine
The 'Custom Studio' Agency Flywheel: Sanity won by being the first CMS to open-source its 'Editing Environment'. By allowing agencies to build highly customized, task-specific UIs for their clients, they turned agencies into their primary sales force. Their tactical move was making the 'Real-Time Collaboration' engine so robust that it felt like Google Docs for content, creating a superior experience for large editorial teams in the enterprise space.