Lemon Squeezy Growth Playbook
Payments, tax, and subscriptions for SaaS.
Design
Top
Strategy
Vibes
The Spark
Handling VAT and sales tax for SaaS is a nightmare.
The Growth Engine
Design as a Trust Multiplier: Lemon Squeezy tacticaly marketed to the 'Design-Obsessed Maker'. By launching with a dashboard and checkout experience that was miles ahead of legacy payment providers, they proved that 'Tax Compliance' didn't have to look boring. Their growth engine relied on 'Twitter Hype' and a premium aesthetic that made it the 'Cool' Choice for indie hackers and modern SaaS founders who wanted to outsource their tax liability while maintaining a world-class brand experience.