Vercel Growth Playbook

Guillermo Rauch realized that the biggest barrier to a fast web was 'Deployment Friction'—where developers had to manage complex servers and CDNs just to push a React app.

The 'Develop-Preview-Ship' Workflow & The 'Next.js' Ecosystem Ownership: Vercel tacticaly won by owning the framework (Next.js) that developers love. Their growth engine is 'The Preview Link'—the magic of getting a unique URL for every git push, allowing teams to collaborate instantly. By providing a 'Zero-Config' experience for high-performance sites, they became the default standard for the modern frontend stack. Their expansion relies on 'The Enterprise Cloud'—upselling security, observability, and edge functions to teams that started on their free tier, capturing the entire lifecycle of a web project.