Todoist Growth Playbook

Amir Salihefendic wanted a personal task manager that was as fast as a text editor but available on every single device he owned.

The 'Every-Device' Ubiquity & The 'Todoist-Karma' Gamification: Todoist tacticaly successfully built a 'Productivity Habit' through friction removal. Their growth engine is 'Obsessive Multi-Platform Support'—ensuring that if a user buys an Apple Watch, a Linux laptop, or an Android phone, Todoist is there with a native app. By building 'Karma'—a points system that rewards users for completing tasks—they turned productivity into a game. Their expansion relies on 'The Team Feature' bridge—moving from a personal task list into a lightweight collaboration tool for small teams, capturing the user as they grow their business.