Fairphone Growth Playbook
Designed to last.
Ethical
Gold
Strategy
Guilt
The Spark
The founders realized that the 'Blood in our pockets' problem—the connection between rare-earth minerals and human rights abuses—was being ignored by the world's largest phone manufacturers.
The Growth Engine
The 'Ethical-Supply-Chain' Transparency Moat & The 'Circular-Hardware' Life Cycle: Fairphone tacticaly won through 'Radical Honesty'. Their growth engine is 'The Fair Materials' report—showing exactly where every gram of gold and tungsten comes from. By making the phone 'User-Repairable' (scoring a 10/10 from iFixit), they challenge the status quo of 'Disposable' culture. Their growth relies on 'B2B/B2G' (Government) expansion—becoming the default choice for European government sectors and eco-conscious corporations who need to meet strict ESG (Environmental, Social, and Governance) targets.