Loom Growth Playbook
Video messaging for work.
Video
Async
Strategy
Viral
The Spark
The founders realized that 'Meeting Fatigue' was killing productivity, yet writing complex 'Update Emails' took too long—realizing that a 2-minute video could replace a 30-minute call.
The Growth Engine
The 'Chrome-Extension' Frictionless Hook & The 'Implicit-Demo' Viral Loop: Loom tacticaly won by 'Lowering the Bar to Video'. Their growth engine is the 'One-Click Record'—where the video is ready to share as soon as you stop talking. Every time a user sends a Loom link, they are giving a free demo to a potential new user. Their expansion relies on 'The Knowledge-Base' integration—launching AI transcripts and summaries to turn 'Transactional Videos' into a searchable corporate brain.