Attentive Growth Playbook

Email open rates were plummeting as inboxes became crowded. The founders realized that SMS had a 98% open rate but was being used poorly (or not at all) by big brands.

The 'Two-Tap' Friction Elimination & Mobile-First Dominance: Attentive tacticaly won the SMS wars by patenting the easiest signup flow on earth. Their growth engine is 'The Sign-Up Unit'—a mobile-native prompt where a user taps twice to subscribe. By removing the need to type a phone number, they increased conversion rates by 500% over traditional forms. Their expansion relies on 'The Incremental Revenue' pitch—proving to CMOs that they can 'print money' on demand through personalized text alerts, turning SMS from a 'Spam' channel into a high-margin 'Retention' engine.