Meta Quest Growth Playbook

Mark Zuckerberg realized that VR (Virtual Reality) was stuck in a 'Technical Niche' of PC enthusiasts, and that to make it a 'Mass market' platform, it had to be standalone, wireless, and incredibly cheap.

The 'Subsidized-Hardare' Ecosystem Play & The 'Passthrough' Mixed Reality Hook: Meta Quest tacticaly won by 'Buying the Market'. Their growth engine is 'The Loss-Leader Price'—selling the headset at or below the cost of components to build a massive user base (20M+ units). By pivoting to 'Mixed Reality' (Passthrough) with the Quest 3, they expanded the use case from 'Gaming' to 'Productivity' and 'Fitness'. Their growth relies on 'The Network Effect' of Horizon Worlds and social gaming—ensuring that if your friends have a Quest, you need one too, effectively making them the 'iPhone of the Metaverse'.