Storyblok Growth Playbook
Headless CMS with a visual editor.
Visual
Editor
Strategy
Marketer UX
The Spark
Headless CMSs are great for devs, but marketers can't see what they are doing.
The Growth Engine
The 'Visual Bridge' Strategy: Storyblok's growth engine solved the single biggest complaint about headless CMSs: the lack of visual feedback. Their tactical inclusion of a 'Real-Time Visual Editor' (a live preview overlay) made the product sellable to non-technical marketing heads. By offering the 'Wix experience' on top of a professional-grade API, they successfully targeted larger organizations that wanted the flexibility of a modern frontend with the usability of a legacy CMS.