FlutterFlow Growth Playbook
Build native mobile apps visually.
Export
Code
Strategy
No Lock-in
The Spark
No-code tools usually lock you in. Engineers hated that.
The Growth Engine
The 'Engineers Who Code' bridge: FlutterFlow executed a tactical 'No Lock-in' growth strategy. By allowing users to export high-quality Flutter code, they removed the primary fear developers have with visual builders. This made them the 'acceptable' no-code tool for professional dev teams and startups, who could use it to rapidly prototype or build V1s while knowing they had a clear exit path to custom code. This trust-based positioning allowed them to win the high-end of the visual app builder market.