Mixpanel Growth Playbook
Actions speak louder than page views.
Valuation
$1B+
Strategy
Event Tracking
The Spark
Suhail Doshi saw that mobile apps didn't have pages, so 'page views' were a useless metric.
The Growth Engine
Data-Driven Thought Leadership: Mixpanel mastered the art of using their own aggregate data to drive PR. By publishing deeply researched reports on mobile industry trends (like iOS vs Android adoption rates during major releases), they earned citations from top-tier publications like TechCrunch and the New York Times. This 'data journalism' approach provided immense value to the industry while acting as a high-authority lead generation engine that fueled their enterprise growth.