Mana Growth Playbook
Science-based food solution.
V6
Origin
Strategy
Data
The Spark
The founders realized that the modern diet was a 'Guessing Game' of calories and macros—they wanted to build a 'Bio-Logic' food system that provided exactly what the human body needed to thrive.
The Growth Engine
The 'Scientific-Reference' Moat & The 'DTC-Subsciption' Growth: Mana tacticaly won by being the 'Huel of Europe'. Their growth engine is 'The V6 Formula'—constantly iterating their recipe based on the latest nutritional science. By focusing on 'The Complete Meal' (Powder, RTD, and the world's first 'Burger'), they move beyond the 'Shaker Bottle' niche. Their growth relies on 'Vertical Integration'—owning their own production and labs to ensure the highest margin and most rapid 'Feature' (nutrient) updates in the category.