WordPress Growth Playbook
Democratizing publishing.
Web
40%
Strategy
Community
The Spark
Matt Mullenweg forked b2/cafelog to build a better blogging platform.
The Growth Engine
The Ecosystem Network Effect: WordPress's growth engine is the world's largest library of 'Plugins' and 'Themes'. By lowering the technical barrier to entry with the '5-Minute Install' and allowing anyone to extend the software, they created a self-sustaining economy of developers and agencies. This tactical decentralization meant that WordPress could evolve into a store, a forum, or a social network without the core team writing a single line of new code, making it the inescapable 'Gravity Well' of the web.