Google Ads Growth Playbook
Be found.
Intent
Max
Strategy
Auction
The Spark
Larry Page and Sergey Brin realized that a search engine was only useful if it could show you what you wanted, but it was only *profitable* if it could show you what you were willing to pay for at that exact second.
The Growth Engine
The 'Quality-Score' Incentive & The 'Programmatic-Auction' Monopoly: Google Ads tacticaly won by aligning the 'Liar' (the advertiser) with the 'Seeker' (the user). Their growth engine is 'The Search Intent Graph'—owning the top-of-funnel for every human question. By inventing 'Quality Score'—discounting clicks for ads that users actually clicked on—they forced businesses to be relevant. Their expansion relies on 'Performance Max'—using AI to automatically distribute ads across Search, YouTube, and Gmail, making 'The Algorithm' the world's most powerful media buyer.