Postman Growth Playbook

Testing APIs with curl was painful. Abhinav Asthana wanted a GUI.

The Frictionless Entry Point: Postman winning was a masterclass in 'Contextual Distribution'. By starting as a simple Chrome extension, they launched where developers were already working. Their tactical move to 'Collections'—enabling developers to share API documentation easily—created a powerful collaborative hook. As APIs became the building blocks of the modern web, Postman became the default 'Interface' for seeing them, turning a utility into a massive collaborative platform for the entire software industry.