Rarible Growth Playbook
Create, sell or collect digital items.
Token
RARI
Strategy
Governance
The Spark
OpenSea was centralized.
The Growth Engine
Community-Owned Liquidity Mining: Rarible tacticaly pioneered 'Marketplace Governance' in the NFT space. Their growth engine was the RARI token, which rewarded users for 'Trading' on the platform. By distributing ownership to their most active participants, they created an intense 'Owner's Mentality' among creators and collectors. This tactical move jumpstarted their initial volume and built a highly engaged community that saw Rarible's success as their own, driving organic advocacy in the DAO-centric crypto world.