Ironclad Growth Playbook
Digital contracting platform.
GC
Community
Strategy
The GC
The Spark
Jason Boehmig saw that General Counsels at fast-growing companies were becoming bottlenecks, forced to manually review every single contract, NDR, and offer letter on paper or email.
The Growth Engine
The 'Legal-Ops' Category Creation & The 'Ironclad-Community' Advocacy: Ironclad tacticaly won by empowering the General Counsel to be a business partner, not a blocker. Their growth engine is 'The Workflow Designer'—a visual tool that allows lawyers to automate 80% of routine contracts without code. By building 'The GC Council' and hosting high-end events for legal leaders, they moved their product from a 'Tool' to a 'Status Symbol' for modern legal departments. Their growth relies on 'Internal Virality'—as sales reps use Ironclad to get deals signed faster, they become the product's biggest internal advocates to the CFO.