Enso Supergreens Growth Playbook

The founders realized that 'Superfood Powders' were often filled with 'Synthetic Garbage' and 'Hidden Sugars'—they wanted a clean, organic alternative that actually worked for sensitive stomachs.

The 'Digestive-First' Value Moat & The 'Auto-Ship' Loyalty Loop: Enso tacticaly won by 'Winning the Gut'. Their growth engine is 'The Probiotic-plus-Greens' stack—solving the Bloating & Digestion problem that AG1 often misses. By offering a 'No-Risk' trial and focusing on a 'Native-feeling' social media strategy, they captured the wellness-mom and Gen-Z demographics. Their expansion relies on 'The Vertical-Specific' formulas—launching 'Focus' and 'Sleep' specific greens to own the entire 'Morning and Night' routine of the health-conscious consumer.