Superhuman Growth Playbook
The fastest email experience ever made.
Price
$30/m
Strategy
Premium
The Spark
Rahul Vohra realized that the world's most productive people were spending 3 hours a day in Gmail, but the tool was slow, cluttered, and didn't help them reach 'Inbox Zero'.
The Growth Engine
The 'Concierge-Onboarding' Status Loop & The 'Speed-as-a-Status' Brand: Superhuman tacticaly won by making email a luxury experience. Their growth engine is 'The Waitlist'—requiring a referral and a 30-minute 1:1 video call to 'Earn' the right to pay $30/month. This forced onboarding ensured every user reached 'Magic Moment' (learning the keyboard shortcuts). Their growth relies on 'The Email Signature'—marking every outgoing message with 'Sent with Superhuman,' turning their high-frequency users into walking advertisements for a brand that signals 'I am busy and important'.