Paddle Growth Playbook
The complete payments infrastructure for SaaS.
Compliance
Global
Strategy
Fear
The Spark
Christian Owens started selling software at 14. He hated the tax headaches.
The Growth Engine
The 'Compliance-as-a-Service' Safety Net: Paddle's growth engine is built on the tactical removal of 'Legal Risk'. By acting as the 'Merchant of Record', they take on the liability for global sales tax (VAT, GST) that traditionally terrifies SaaS founders. Their growth engine relies on 'Security through Outsourcing'; for a growing startup, the cost of a Paddle subscription is far less than the cost of a global tax audit, making them an essential 'Insurance' layer for any company selling digital goods globally.