Fast Growth Playbook
The world's fastest checkout.
Burn
High
Strategy
Hype
The Spark
Domm Holland wanted to bring 'Amazon One-Click' to the rest of the internet.
The Growth Engine
High-Velocity Brand Hype: Fast executed a tactical 'Aspiration-Led' growth strategy. By subsidizing high-quality merchandise (the legendary $5 hoodies) and engineering viral moments on Twitter, they built a cult-like brand before the product was fully functional. Their growth engine was 'Social Dominance'—making the Fast logo an inescapable part of the tech zeitgeist. While the business fundamentals were flawed, their ability to drive massive top-of-funnel awareness through sheer hype set a new standard for fintech marketing.