Arduino Growth Playbook
Open-source electronic prototyping.
Blue
Board
Strategy
Open Source
The Spark
Massimo Banzi and his team wanted to make 'Physical Computing' accessible to design students who were artists, not engineers, and who were currently being charged $100+ for complex, proprietary controller boards.
The Growth Engine
The 'Open-Hardware' Ecosystem & The 'Standardized-Shield' Expansion: Arduino tacticaly won by 'Defining the Language of Objects'. Their growth engine is 'The IDE'—a simple coding environment that used 'Sketches' rather than 'Code'. By open-sourcing their hardware designs, they allowed hundreds of companies to make 'Clones,' which drove the price down and adoption up across the globe. Their growth relies on 'The Interoperability Standard'—becoming the 'Universal Interface' for sensors, motors, and displays, ensuring that every 'Smart Device' prototype on earth likely starts on a $10 blue board.