Gong (Revenue) Growth Playbook

Amit Bendov realized that sales managers were coaching their teams based on 'Opinions' and 'Guesswork' rather than 'Reality'—because they could only listen to 1% of the actual sales calls happening.

The 'Revenue-Intelligence' Category Creation & The 'Economic-Proof' Sales Moat: Gong tacticaly won by 'Quantifying the Sales Call'. Their growth engine is 'Call Recording & Analysis'—identifying exactly which phrases, talk-to-listen ratios, and objection-handling techniques lead to closed deals. By publishing 'The State of Sales' reports that used their massive dataset to debunk industry myths, they became the 'Oracle' of B2B sales. Their expansion relies on 'The Deal-Predictor'—moving from individual coaching to 'Pipeline Health'—showing the VP of Sales exactly which multi-million dollar deals are at risk based on 'Missing' signals in the conversations.