Trezor Growth Playbook

SatoshiLabs wanted a secure way to store Bitcoin.

Radical Open-Source Verification: Trezor differentiates from Ledger through a tactical commitment to 'Transparancy as Security'. Their growth engine is the 'Open-Source Moat'—allowing the world's best security researchers to audit their entire hardware and firmware stack. This approach won the trust of the 'Crypto Elite' and developers who act as the primary recommenders for new users. By proving that 'Don't Trust, Verify' applies to hardware too, they built a resilient brand that appeals to the most sophisticated and safety-conscious segment of the crypto market.