LaunchDarkly Growth Playbook

Facebook had internal tools to toggle features. Edith Harbaugh wanted to give that power to everyone.

Category Creation through Evangelism: LaunchDarkly tacticaly created the 'Feature Management' category. Their growth engine wasn't just code; it was 'Process Education'. By tirelessly advocating for 'Progressive Delivery' and decoupling deployment from release, they changed how software products are built. This strategic positioning made them the 'Control Plane' for the entire product lifecycle, allowing them to sell not just to developers, but to product managers and marketing teams who want to control feature rollouts without touching code.